Lindsey M. Campbell / Writer

Video / Print / Social

With no budget, we created a fully-integrated campaign to raise awareness and donations for School the World, a non-profit that builds schools for kids in developing countries.

Results / In Just 1 Week: 7 Million Views & Enough Donations to Build 10 New Schools

Experiential

Conference sponsors usually go all out. They have crazy Instagram-able walls, ball pits to jump in, clothes to try on. We counted on that.

For the Women’s Leadership Forum, we helped Eastern Bank pull off something totally different so they could stand out, but also help women—which was what the forum was all about.

Results / 1 Happy Client & 5 Grateful Charities

Rich Media / App / Outdoor

Hoodise Cups were a HUGE hit at kids’ birthday parties in the 80’s & 90’s. But for some reason, the kids who grew with up them weren’t buying them for their own children. To keep the tradition alive, we created a campaign that spoke directly to millennial moms.

Results / 7 Million Impressions, 22,000 Emoji Downloads, & A Lot of Nostalgic Moms

Social

To get people talking about Baileys Coffee Creamer on their social channels, we created a sweepstakes that re-connected long lost friends—and not just through social media, but in real life, over a good cup of coffee.

Results / 35,000 Entries, 16,000 Invitations, & 2 Winners Who Got to Have a Baileys-Sponsored Coffee Date in Paris

TV / Social / Print

Friendly’s Ice Cream is Hood’s biggest rival because they have a lot of candy-filled flavors. To compete, we created an integrated campaign that transported people back to where their happiest ice cream memories began—childhood.

Results / Increased Year-Round Sales & 5 Extra Pounds Due to Sampling

Print

A local skate shop wanted to recruit a new generation of skaters into their store. To get kids interested in skating, we decided to get them interested in the culture first.

Results / More Foot Traffic & Angry Parents

Print / Social 

Private jet companies usually talk about how fast and convenient they are, so we decided not to. Instead, we asked our audience to choose Sentient Jet so they could enjoy the journey that happens when going from Point A to Point B.

Results / An Increase in New/Repeat Customers & Found Out Who The Celtics Fly With

Trade Show Swag Bag

Staples isn’t just about Back to School season. They also outfit offices all over the country. To help businesses think of Staples for their office supply needs, we created, and handed out, these free bags at different industry trade shows.

Results / Increased B2B Contract Sales & Helped Trade Show Goers With Armfuls of Free Stuff

B2B Print Leave Behind

ArtLifting gives homeless artists a chance to make a living by selling their work to corporations that need an office makeover. To make a lasting impression at new business meetings, ArtLifting needed a leave-behind that wouldn't be thrown away or forgotten about—so we made one that was an actual work of art.

Results / Increased B2B Contracts & Increased Income for Artists in Need

Event / Print / Outdoor

Glove Up was a new boxing gym in town. To introduce themselves to their neighbors, we held a blood drive and created a print campaign that invited potential members into the gym—and to show them that this type of no-contact boxing was for everyone.

We also created an outdoor campaign to remind our audience why they might need to let off some steam.

Results / New Memberships & Some Much-Needed Blood for the American Red Cross

Social

Moosehead Lager is an independent brewer. To celebrate 150 years of never selling out, we created a social video campaign starring the most fiercely independent moose on YouTube. 

Results / Lots of Shares & Lots of Fun Looking for Moose Videos

B2B Digital & Print

Monster wanted to get its B2B audience to use its new services to find talent. Rather than just tell them about all of their new and improved tech, we used it to create a hyper-targeted digital and print campaign and found them instead.

Results / Increased Sales & Chills From Finding Out How Targeted Target Marketing Can Be

Experiential 

To convince New Yorkers to see the Valley Cats, we put these "tickets" on cars parked for a Yankee or Mets game. After a day of spending a lot of money, spectators returned to find this, and a less expensive way to enjoy baseball. 

Results / Increased Ticket Sales & Alarmed, Relieved, and Eventually Happy Customers